Harold Cohen, Detail from Stephanie & Friend, 1991 [Whitney Museum]
CAMBRIDGECULTURA
We are a research and insights business founded at Cambridge University. We provide services to the global communications industry, as well as relevant departments within the UK public sector.
|| OURETHOS
Our unique strength is our research adjacency. A university spin-out, you will be forming a partnership with research-active individuals at the University of Cambridge, and at other leading universities.
II OUROUTPUT
We provide data, analysis and reporting. Our practice centres on culture, media and sport. We have advanced specialisms in the generative technologies that are changing this sector.
II OURCLIENTS
We have worked with: The office of Sir Keir Starmer, to mitigate the impact of deepfakes on the UK General Election (2024). The office of the Rt Hon Michelle Donelan (Department of Science), on the public understanding of artificial intelligence. WeTransfer BV, on the economic value of the UK and US creative industries. Participants in this project included Damian Bradfield (Founder of WeTransfer), Lord Vaizey (former UK Culture Secretary) and Ludwig Andersson (founder of Abba Voyage). Borkowski Ltd., the UK’s leading reputation manager, on the history and future of anglosphere ‘cancel culture’; changes in the UK attention economy; public service performance on selected social issues. The National Gallery (Data and Insights Team), on proposals to evaluate the gallery’s bicentenary celebrations (2024).